As a restaurant owner or manager, you may have recently implemented online ordering to make your customers’ experience more convenient. However, not all customers know this option, so they may continue placing orders through phone calls or walk-ins. It’s your job to tell them they can now place their orders with just a few clicks on their phones or computers. In this blog post, we will provide some tips on effectively communicating this news to your customers.
Update Your Website and Social Media Pages
One of the most effective ways to inform customers about online ordering is by updating your website and social media pages. Prominently display your online ordering link or button on your homepage. You can also post a brief message on your social media pages to let your followers know they can order their favorite meals online. Finally, consider adding a pop-up message to your website to promote your online ordering to every visitor.
Use Email Marketing
Email marketing is another effective tool to promote online ordering to your customers. Send an email to your subscribers announcing your new online ordering system. Ensure to highlight online orders’ benefits, such as convenience, safety, and faster service. You can also offer exclusive discounts or promotions to incentivize your customers to try it. Segment your email list to target customers who have placed orders with you in the past but may have yet to purchase.
Train Your Staff
Your staff is your best asset when it comes to promoting online ordering. Train your employees to inform customers about the online ordering option when taking phone orders or helping customers in-store. Encourage them to mention the benefits of online ordering, such as saving time waiting in line or avoiding busy phone lines.
Showcase Customer Reviews
Another way to encourage customers to order online is by showcasing positive reviews from your existing online ordering customers. You can feature feedback on your website, social media pages, or in-store by printing them on flyers or posters. This social proof can build trust and inspire new customers to try online ordering for themselves.
Provide a Seamless Online Ordering Experience
Finally, ensure a fantastic online ordering experience for your customers. Ensure your online menu is up-to-date, easy to navigate, and mobile-friendly. Use high-quality photos to showcase your dishes and offer customization options if possible. Most importantly, ensure your online ordering system is fast, secure, and user-friendly.
Promoting your online ordering system can be an essential factor in the growth of your restaurant business. You can ensure your customers know about this new option by updating your website, using email marketing, training your staff, showcasing customer reviews, and offering excellent online experiences. With these tips, you can help your customers easily order and transform their dining experience. Remember, convenience is critical. Providing your customers with an easy online ordering experience can save time and effort, allowing them to enjoy your delicious food.