Thanksgiving is approaching, and restaurant owners can’t wait to show off their culinary masterpieces. As a restaurant owner, you want to take advantage of the opportunity to promote your Thanksgiving catering services. Whether a full-service dinner or a take-out meal for families, we have five creative ideas to help promote your Thanksgiving catering service and increase your sales.
Social Media Promotions
Social media platforms are powerful tools for promoting your Thanksgiving catering services. Please post pictures of your Thanksgiving menu and encourage your followers to share them with friends and family. You can even create a Facebook event for your Thanksgiving dinner and promote it through paid advertising. Remember to add a call to action on all your social media posts and provide links to your website or ordering page.
Host a Tasting Event
Organize a Thanksgiving-catered event and invite your customers to try your Thanksgiving menu offerings. You can provide discounts for advance orders at the event; this is a great way to promote your catering services and get customer feedback about your food and service. You can even make it a family event by offering activities for kids, such as face painting or a Thanksgiving-themed photo booth.
Partner with Local Businesses
Partner with local businesses such as florists, event organizers, and party rental companies. They can refer their customers to your restaurant for catering services and vice versa. This collaboration can help you gain new customers and expand your customer base.
Offer Early-Bird Discounts
Encourage early bookings for your catering services by offering early-bird discounts. Customers who order early can receive a discount or a free appetizer. This promotion can help you generate early bookings and increase cash flow before the holiday rush.
Send Email Campaigns
Use email marketing to promote your catering services and special offers. Segment your email list to target customers who have ordered Thanksgiving catering from you in the past. You can encourage them to share your catering menu with their family and friends. Ensure your email marketing campaign includes high-quality images, promotions, and call-to-action buttons.
Promoting your Thanksgiving catering services is all about marketing and creativity. These five ideas can help you attract new customers, generate early bookings, and increase your sales during the holiday season. Use social media, host tasting events, partner with local businesses, offer early-bird discounts and send email campaigns. These simple marketing tactics can help you stand out and make the most of this festive season. Happy Thanksgiving!