The holiday season is here, and restaurant owners everywhere are preparing for a busy few months. With so many festivities and events on the horizon, it’s no surprise that restaurants want to ensure they’re doing everything possible to draw in new customers. That’s where holiday email campaigns come in. If you’re hoping to make a big splash this holiday season, here are five holiday email campaigns that your restaurant should try.
Gift Card Campaigns
Gift cards are the perfect holiday gift and encourage repeat business. A great way to promote your restaurant is with a holiday email campaign that advertises discounts, bonuses, or special deals by purchasing a gift card. Offer customers an incentive they can pass along to others. The holiday season is the perfect time to boost the sales of your restaurant gift cards. Create an email campaign that is visually appealing and offers something special to your customers.
Holiday Specials and Promotions
Why not create a special menu just for the holidays? Or offer seasonal cocktails or desserts? Creating a holiday-themed menu is a great way to attract customers and get people to talk about your restaurant. Promote your specials and promotions via an email campaign designed to excite your customers about what you have to offer.
Holiday Events or Parties
Offering a holiday event or party is fun to draw in customers. Whether it’s a holiday brunch, lunch, dinner, or a festive party, your customers will appreciate the opportunity to relax and celebrate with family and friends. Send an email campaign to your mailing list that promotes your holiday event. Tell them what to expect, and offer incentives to book early.
If you offer specific food products or have a takeout menu, consider putting together gift baskets or pre-packaged holiday items. They are attractive and festive and can be a great way to get your customers talking and sharing. Promote your gift baskets and pre-packaged items via an email campaign showcasing available options.
Loyalty programs are always popular, as they encourage repeat business. Consider offering a loyalty program for the holiday season that includes special incentives and rewards for different spending levels. Send an email campaign that explains the program and the benefits. Encourage customers to join by offering an incentive to sign up.
The holiday season has festivities, gatherings, and exceptional food. It’s the ideal time for restaurants to launch special campaigns. Email campaigns are a great way to reach out to your customers and encourage them to visit your restaurant. These campaigns can offer special promotions, incentives, and seasonal menus. They can promote your special events, gift cards, and takeout menus. Try these five holiday email campaigns for restaurants to boost your sales this holiday season.