1. The Psychology Behind Music and Taste
Studies show that sound influences how we taste. Higher-pitched tones can make dishes seem sweeter, while bass-heavy tracks enhance savory or bitter notes. Tempo affects how fast guests eat. Genre can shift the perceived formality of a meal.
Key findings:
● Slow jazz = longer stays and more wine sales
● Upbeat pop = faster table turnover
● Classical = higher perceived food quality
Curating your playlist becomes part of the customer experience—right alongside plating and service.
2. Match Music to Meal Phases
Think of your playlist like a multi-course meal. Each section of service deserves its own tempo and tone.
Examples:
● Pre-service prep: Upbeat instrumentals for staff focus
● Opening hours: Light, energetic tracks to welcome guests
● Dinner rush: Genre aligned with brand, moderate tempo to enhance flow
● Late night: Mellow vibes to wind down and signal the shift
Using music to guide the energy in your space helps both guests and team members stay in sync.
3. Define Your Sonic Identity
Your brand isn’t just visual. Sound is part of your identity, too.
Ask yourself:
● If my restaurant were a genre, what would it be?
● What mood should people feel the moment they walk in?
● What kind of music complements the cuisine?
A coastal seafood bar might favor tropical lo-fi. A wine-forward bistro could lean into moody French jazz. A fast-casual burger joint? Indie rock with crunchy guitar tones.
4. Don’t Rely on the Shuffle Button
Music should be intentional. Instead of letting a streaming service pick random tracks, build curated playlists that reflect:
● Time of day
● Dining atmosphere
● Customer demographic
● Menu themes
Update your playlists seasonally—just like you would your menu.
5. Make It a Seamless Part of Service
Train your staff to notice when the vibe shifts. Empower managers to make music adjustments in real-time. And make sure transitions between playlists are smooth—no sudden genre flips.
It’s important that teams stay aligned across the full guest experience, so that music, menu, and mood flow in harmony.
Frequently Asked Questions (FAQ)
1. Does music really affect how food tastes?
Yes. Research shows sound influences flavor perception. For example, soft jazz can enhance sweetness, while deep bass tones highlight savory flavors.
2. What type of music is best for restaurants?
It depends on your brand and menu. Choose music that aligns with your atmosphere, cuisine, and customer expectations. Classical, jazz, lo-fi, and acoustic are all popular choices.
3. How often should I update my playlists?
Ideally, seasonally. Refreshing your music along with your menu helps keep the experience cohesive and engaging for repeat guests.
4. Can music increase sales?
Yes. The right playlist can encourage longer stays, more drink orders, and higher tips. It’s a subtle but powerful sales driver.